Chapter 11 B2B strategies and SCM B2B策略与供应链管理.pptVIP

Chapter 5 Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce Learning Objectives Strategies that businesses use to improve purchasing, logistics, and other support activities; EDI issues; Supply chain management (SCM) and how businesses are using Internet technologies to improve it; E-marketplace and portals that make purchase-sale negotiations easier and more efficient; Introduction Case Study: GE Lighting Introduction Case Study: GE Lighting Growth of B2B Commerce 2001-2006 The Evolution of the Use of Technology Platforms in B2B Commerce Industry Fore