UK Mobile Market - an Overview - Ofcom Home：英国移动市场-概述- Ofcom的家.pptVIP

UK Mobile Market - an Overview Kenny Osborne Oftel Statistician UK mobile market: summary of current trends Continued growth although recent signs of slowdown Increasing competition Falling prices Mobile market still growing More mobile subscribers than fixed lines; Three quarters of adults now own a mobile phone Two thirds of mobile owners choose to use mobile instead of fixed in some circumstances Mobile ownership becoming more universal Increasing competition: converging market shares Long term price trend is down but some recent rises Usage patterns are changing UK consumer getting a good deal overall Mobile Market Review: Market is prospectively competitive Consumer in many respects getting a good deal but… high roaming off-net prices some evidence that consumers find information about mobile services ‘confusing’ * abc Vodafone BT Cellnet Orange One2One Low use High use Average Call minutes per subscriber per month Text messages per subscriber per month * abc