舒格英文版大学生淘宝网消费市场调研报告.docx

College students taobao station consumer market research report 1.Introduction Taobao is Chinas popular online retail platform, with nearly 500 million registered users, fixed more than 60 million visitors, every day at the same time every day online number has more than 800 million pieces of goods, sold 48000 items per minute on average. By the end of 2015, taobao peak daily turnover reached 4.38 billion yuan, create 2.708 million direct and full employment opportunities. With the expansion of taobao, and the increase of the number of users, taobao was transformed from a single C2C network market including C2C, group purchase, distribution, sale and other electronic commerce mode, comprehensive retail business circle. Has now become one of worldwide e-commerce trading platform. Taobao as the main contemporary online, like college students, not only convenient for college students shopping, price than market value, some college students also opened their own taobao shop and yourself as a boss, but more is the consumer in taobao station. 2. purpose 1. Through the survey of undergraduates behavior of taobao, understand and seek college students shopping trend and the standard of college students shopping. 2. Understand the contemporary college students attitude toward online shopping consumption, correct guiding college students online shopping satisfaction The potential for online shopping and expectations. 3. Survey content 1. The personal basic information, college students name, gender, age, professional, and the consumption level of each month. 2. The basic situation of college students use taobao to investigate college students through what way to taobao, the number of monthly average use taobao, taobao is commonly used in what to buy. 3. The college students taobao purchase overall satisfaction: investigating the cause of the college students to use taobao, mainly because of the advantages of tao