毕业论文市场细分理论在房地产营销中的应用研究.docVIP

毕业设计（论文） 题目：市场细分理论在房地产营销中的应用研究 学生姓名： 学 号： 班 级: 工商管理(2)班 专 业： 工商管理(房地产经营管理) 所 在 系: 管理系 指导教师：  市场细分理论在房地产营销中的应用研究 摘要 在 1978 年之前,中国城镇实行实物住房分配体制,住宅不是商品,住户没有所有权。改革开放后,恢复了住房商品属性和产权。1998 年国务院下文停止实物分房以来, 我国福利分房的住房政策取消MARKET SEGMENTATION IN THE REAL ESTATE MARKET ABSTRACT Before 1978, the Chinese cities practice the housing assignment system in kind, the housing are not the commodity, the inhabitant do not have the property rights. After reform and open policy, restored the housing commodity attribute and the property right. since 1998 State Council as follows stop material object house allocation, our country welfare-oriented public housing distribution system? has cancelled, the market becomes the main channel which the housing originates. As a result of the home-buyer by the group to individual transformation, personal preferences and needs are more difference, in order to adapt the competition day by day intense market, to better meet the needs of individual customers and real estate companies need to research the real estate market, the use of scientific methods to conduct market segmentation. This promoted the development of research in the real estate market segmentation and specific applications. The subject first in describe study of marketing theory and history, in-depth understanding of marketing draws out the market segmentation theory in the marketing. Through to real estate markets analysis, discovered that along with real estate market economys development, the real estate market competition is day by day intense, the market segmentation already became the key link of the real estate business. Then by the successful project of WanKe, explained that is the project obtains the success in the real estate marketing using the market segmentation the premise and the foundation. The question which finally through analyzes the market segmentation theory utilizes when the real estate marketing