比较会从众少数影响MinorityInfluence.PPTVIP

團體凝聚與從眾Group Cohesion and Conformity 團體迷思（groupthink） Asch’s (1955) conformity studies 告訴受試說是做一個有關視覺的實驗，右邊X是標準線條，請受試判斷左邊三條線123，其中那一條和標準線條一樣長？ 7個實驗同謀，1個受試。重複判斷18次，其中6次同謀說出正確答案，12次一致說錯誤的答案。一個個公開地說，受試是最後一個。 在控制組，只有1％不到的受試指出錯的線條 ?試驗組受試者沒有從眾反應，75％至少有一次有從眾行為。1/3至少有50％以上的從眾反應。 What’s going on? Some said they knew they were out of step with group, but felt their perceptions were inaccurate + group was correct. Some said that they actually saw the lines as the group did. Some said they did not believe the group was correct but simply went along with the group in order to fit in. Why conform? 1