市场营销英文习题.docx

A、True or False(2’x10=20)The marginal effect of advertising on sales is always same throughout different stages of new product diffusion.FFrequent price promotion hurts brand equity. TCooperation between channel members leads to higher profit for both retailer and manufacturer, given there are only two channel members. TNew product development involves very high cost and risks of failure. Therefore, companies should not develop new product. FMaximizing consumer’s time spent in stores is one of the retailer’s objectives. T Brand equity