听力材料由三则广播广告组成(鞋.pptVIP

M 9 Unit 5 Inside advertising;说教材;Unit 5 Writing (1); Writing (2) WB P89 Reading Does Food Advertising Have An Effect On Obesity? Writing Write an advertisement that encourages children to eat a sensible diet and exercise regularly.;说思路;Unit 5 WRITING;1. 听力练习后模仿写广播广告。充分利用教材并适当拓展，激发学生的思维，提高学生写作兴趣。 2.再引到同一话题的高考模拟写作， （Are advertisements beneficial?) 提高课堂的实效性。 ;说过程;Teaching Procedures; Listening (SB P 47) Listening 1) Listen to the three radio advertisements. 2) Ask the students to finish the exercises. 3) Check the answers.;; Writing (SB P 48) Writing 1)Hand out copies of the listening scripts and sample writings. （教参138） 2) Discuss the techniques used in creating advertisements. ;;some examples 1. Ad 2 Stop singing in the shower because it makes you stay longer besides your singing is terrible. 2. Sample writing A:… Oh, by the way, I love you. B: Save water and the whole city will love you. ;some examples 3. Sample writing … Comfortable? I feel like a young girl when I am wearing Superstars. ;;Weight reduction fitness company;;;;;;; Writing (SB P 48) Writing 1)Hand out copies of the listening scripts. 2) Discuss the techniques used in creating advertisement. 3) Students compose their own ads. ; Part 1 Improving writing via listening; Part2. 同一话题的高考模拟写作 （Are advertisements beneficial?) ; Organization （谋篇布局） Expression （ 遣词造句） Coherence （连贯性，条理性）;Organization ;Expression; ;;; 1. In our daily lives there are so many messages from advertisers, it is important to understand how advertisements work. ; 2.Advertisers worry about the expense, and they must consider which media are most appropriate for their product. ;3.Some people thin