子雁.ppt 春天别墅.pptVIP

radiant and?the Wolf.. Commercial phenomenon： The characteristics of animation in China, Japan and the United States China: Full-bodied Oriental style of ink painting cartoons A piece of pure land, no blood, no pornography，adhere to the national traditional painting American： individualistic heroism Emphasize the education function and national culture Character design is simple and true Japan: Natural idol characteristics Local culture and foreign culture organic integration From art production to the culture industry Why the Japanese anime can seize the psychology of teenagers? Reasons: The psychological characteristics of teenagers accurately. Young girls dream psychology, Young growth course To meet the?young people to pursue?fashion?and personalization?needs Detailed?style layering?and?glossy. “Comic-television-the movie-video games-toys model of industrial chain Low cost high profits At present domestic animation situation: The?original?lack of?a single?theme Brandawareness?is poor Animation?obvious?trend of younger age Lack of professional?talent,?no?strong?team,?no?the advantage of scale ?Too dependent on?government support?and assistance Lack of?their ownblood?function The road of development of Chinese animation: Attention to?the cultivation of?animation?professionals Increase?investment in?science and technology The formation of?commercial models Innovative Thank you! * * * * Animation World ——马子雁 Definition: ASIFA (International animation organization)： In addition to the real action or methods, the use of various technical creation activity image, or with artificial way to create dynamic image. The development of Chinese and foreign animation : China: 1、Before the founding--early exploration period Masterpiece： 　 Camel Offer Dance《骆驼献舞》 　 Princess Iron Fan 《铁扇公主》 2、The early days of the vigorous development (1949-1965)