《管理学》英文原版课件 8.pptVIP

8 - * ? Prentice Hall, 2002 Chapter 8 STRATEGIC MANAGEMENT ? Prentice Hall, 2002 8-* Learning Objectives You should learn to: Explain the importance of strategic management Describe the steps in the strategic management process Explain SWOT analysis Differentiate corporate-, business-, and functional-level strategies Explain what competitive advantage is and why it’s important to organizations ? Prentice Hall, 2002 8-* Learning Objectives (cont.) You should learn to: Describe the five competitive forces Identify the various competitive strategies ? Prentice Hall, 2002 8-* The Importance Of St