motorola BCG矩阵分析.pptVIP

09101 Group2 BCG(Boston Consulting Group) Matrix Portfolio planning model Four categories based on “growth-share” Mapping the business position. Brief introduction of MOTO American multinational telecommunications company Original name: Galvin Manufacturing Corporation Founded in1928 Went public in 1943 Changed name to Motorola in 1947 Split in January 4, 2011 (MMI MSI) Mobile devices Tablet PCs (Xoom) Smart phones Set-top boxes Semiconductor Stars – smart phones Star – smart phones Cash cow-- Set-top boxes Question mark– Tablet PCs logo 公司名称 BCG analysis of Motorola Review of