电热水龙头产品策划.doc

前言 随着社会的发展，生活的紧张，人们最大限度的在寻找方便、快捷的家庭用具。聪明的消费者就是买高科技的产品进行傻瓜式的使用，而电热水龙头由于其自身的优点，将成为人们新一代的选择。从近些年的发展来看，其前景是非常广阔的，而各大的加盟信息也在火热传播中。 目录 一、产品介绍·····················································3 1、电热水龙头是什么············································3 2、电热水龙头的特色··············································3 3、晶晶牌电热水龙头与其他产品的区别······························ 二、产品的市场分析···············································5 1、产品前景分析··················································5 2、产品优劣势分析················································6 3、竞争对手的产品分析············································6 三、产品定位······················································7 四、产品的目标市场··············································7 五、产品包装······················································8 1、包装策略····················································8 2、用途························································8 3、颜色························································8 4、形状大小····················································8 六、品牌策略····················································9 1、名称及产品广告语············································9 2、品牌形象策划··············································9 七、产品生命周期················································10 八、产品效益估算················································ 1、产品资费······················································ 2、产品用户群数量················································· 3、潜在用户群数量················································· 4、每月产品收益··················································· 九、产品的若干问题解答··········································一、产品介绍 1、电热水龙头是什么？ 电热水龙头（亦称作即热水龙头或快热水龙头），包括水龙头本体及水流控制开关，水龙头本体内设有加热腔和电器控制腔，以密封板隔开，电器控制腔内设有加热电路，加热腔内设有加热管，加热管功率一般在2-3KW，3-5秒钟即可加热出热水，加热管连接在加热电路上，其特征在于所述加热管为绝缘加热管；绝缘加热管为水电隔离式绝缘加热管；水龙头本体多数为耐高温工程塑料型，少数为全金属型；电器控制腔内设有绝缘水压开关。加热电路内设有电器开关，与绝缘水压开关末端连接，通断水电，内设有温度控制器和防干烧装置，还可设有漏电保护开关。可完全替换原有水龙头，插上电源，单手柄操作即可实现水电开关、水温调节、水量调节。本机体积小巧、便于携带、安装简便，数秒种即可流出热水来，即开即热。 2、电热水龙头的特色 具有快速（3-5秒钟出热水）；方便（无须专人安装、即开即热、冷热两用、温度流量可调）；安全（无