快餐的营销与销售外文翻译.docxVIP

中文1910字The Marketing and Distribution of Fast FoodMaterial Source:Contemporary EndocrinologyAuthor: Michelle Christian and Gary GereffiThe origin of fast-food chains began with the franchising of McDonald’s in the 1960s, and since then the strength of fast-food brands has grown at a meteoric rate. The largest fast-food chains (such as McDonald’s and Yum! Brands) brought the mass production concept to foodservice, and in the process, changed how food is produced, distributed, and marketed. The activities of each segment of the chain are determined by the specifications of the lead firms, the br