上海化学工业区发展有限公司发展战略分析-工商管理专业论文.docxVIP

的为化工产业提供公用工程系统供应和集成化公共服务的供应商。（3）公司业务层战略应坚持已形成的在开发理念、产品以及服务上的差异化优势，尽量避免需要进行成本竞争的领域，集中优势资源，构建核心竞争力。（4）公司职能层战略中，市场营销上应采用市场领先者战略，在保持对上海化工区本土市场占有率的前提下，积极拓展新兴市场；财务上应以解决公司融资能力为主，拓展融资渠道，加快实施公司整体上市；人力资源方面应优化人力资源结构，加快培养和储备高层管理人才。（5）公司组织管理架构应采用扁平化管理架构，取消中间管理层级，采用事业部和职能部相结合的组织管理架构。关键词：上海化工区，发展公司，企业发展，战略THERESEARCHOFSHANGHAICHEMICALINDUSTRYPARKDEVELOPMENTCO.,LTDGROWTHSTRATEGYABSTRACTShanghaiChemicalIndustryParkDevelopmentCompany(SCIPDC)isastate-ownedholdingcompanyestablishedin1997,onbehalfoftheShanghaiGovernmenttodevelopShanghaiChemicalIndustryPark(SCIP)whichliesatthenorthcoastofHangzhouBaywiththetotalplanningareaof30km2.SCIPDCisatypicaldevelopmentcompanywithgovernmentbody.Thecurrentbusinessmodelisgettinglow-costlandresourcesfromthegovernment,buildinginfrastructureandattractinginvestment,sellingthelandtoinvestortoachievecorporateearningsandsupporttherollingdevelopmentoftheindustrypark.Duetothelimitedlandresources,suchbusinessmodelmustbeshort-termandcantbecontinued.Meanwhile,becauseofthemacroeconomicregulationandcontrol,industrialrestructuring,updatedlandpolicyandenvironmentprotectionrequirement,itisdifficultforSCIPDCtousesuchbusinessmodelmore.Thereforehowtorestructurethecompanyandfindanewdirectionforthecompanytogoarekeyissuesforenterpriseoperatorstoconsider.ThisarticleiswrittenfromtheperspectiveofSCIPDCoperators.Firstly,thebasicinformationofSCIPandSCIPDCwillbeintroduced,especiallyforthehistoryofthecompanyanditsfinancialdata.ThenthebasictheoryandmodelforenterprisestrategicanalysiswillbeintroducedandusedtomakeananalysisofthedevelopmentstrategyofSCIPDCforidentifyingtheproblemsintheexistingbusinessmodel.Finally,thestrategyrecommendationswillbemadeforthefuturedevelopmentofSCIPDC.Asresultofthestudy,thefollowingstrategicrecommendationsaremade:SCIPDCshouldbetransformedfromsinglelanddevelopertoutilitysupplierandpublicserviceintegrator.Thetargetindustriesarechemicalproducer-serviceindustries.Corporate-levelstrategyisacombinationofstabilityanddevelopment,anddevelopment-orientedstrategy.SCI