财经类院校mba教育品牌建设分析——以重庆工商大学为例-analysis of mba education brand construction in financial institutions - taking chongqing technology and business university as an example.docxVIP

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财经类院校mba教育品牌建设分析——以重庆工商大学为例-analysis of mba education brand construction in financial institutions - taking chongqing technology and business university as an example.docx

财经类院校mba教育品牌建设分析——以重庆工商大学为例-analysis of mba education brand construction in financial institutions - taking chongqing technology and business university as an example

AbstractAfterthereformandopeningup,theMBAeducation,includingthefinanceandeconomicscollegesinourcountry,hasbeendevelopedrapidlyintheflourishingsocialistmarketeconomyenvironment.Withtheincreasingcompetition,theMBAeducationiscontinuallyfacedwithnewopportunitiesandchallengeswhilegrowingup.Inordertoformandmaintainacompetitiveadvantage,seeksurvivalanddevelopmentinthefuture,theMBAeducationneedstoimplementthebrandstrategy.Thisarticlefirstintroducesthebasicsituationofourcountry’sMBAeducationandthesignificanceofimplementingthebrandstrategy.Andthenusingtherelatedtheoryofeducationandbranditsummariesthepra

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财经类院校mba教育品牌建设分析——以重庆工商大学为例-analysis of mba education brand construction in financial institutions - taking chongqing technology and business university as an example.docxVIP