Cultural differences in the Trademark Translation文档.docVIP

Cultural differences in the Trademark Translation [Abstract] A brand is shown by a name, a word, a sign, a symbol, a design or a combination of them. It is intended to identify the products or services of one seller or group of sellers and to differentiate them from those of competitors. Brand-naming itself represents a strategically important issue and may determine the success or failure of a product. A good brand name can also save millions of dollars over the product’s life because it carries its own meaning, describes the product’s advantages, and differentiates the product significantly