财经名专栏“投资者日记”内容特色研究-research on the content characteristics of financial name column.docxVIP

AbstractIn the media industry, content is king. The newspaper columns on business in mainland China, which get booming in recent years, are confronted with the lack of experience, mature operationality and the support from the audience. In order to answer the question that, which kind of column content could help the columns on business get what they lack, this Article takes an unique success column for an example - the Investors Diary , a famous column on business in a Hong Kong newspaper, which has formed its own characteristics.The paper has four parts.The first part accounts for the theore