我国汽车运动发展对策的研究.doc

PAGE \* MERGEFORMAT - 8 -我国汽车运动发展对策研究07公共事业管理专业于赢 录一、摘要·····································································3 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc534485459 二、汽车运动的概念及作用·····················································4 （一）汽车运动概念的界定·················································4 （二）发展汽车运动的作用·················································4 1.有助于改善汽车的性能··············································4 2.带动城市经济建设···················································4 3.塑造汽车品牌·······················································4 4.促进汽车大众化····················································5 HYPERLINK \l _Toc534485460 三、我国汽车运动的发展现状····················································5 HYPERLINK \l _Toc534485461 （一）人们对汽车运动的关注有所增加·······································5 HYPERLINK \l _Toc534485462 （二）开展了越来越多的顶级赛事···········································5 （三）带动汽车产业的发展················································5 HYPERLINK \l _Toc534485463 四、 我国汽车运动发展过程中存在的问题········································6 HYPERLINK \l _Toc534485464 （一）处于起步阶段，尚未形成产业化········································6 HYPERLINK \l _Toc534485468 （二）资金不足，技术不够··················································6 HYPERLINK \l _Toc534485472 （三）人才较为匮乏························································6 HYPERLINK \l _Toc534485480 五、我国汽车运动的发展对策····················································6 HYPERLINK \l _Toc534485481 （一）加大赛事宣传力度，让汽车运动形象深入人心····························6 HYPERLINK \l _Toc534485482 （二）要发展一个具有中国特色的汽车运动···································6 HYPERLINK \l _Toc534485483 （三）要培养自己的车手，制定符合中国国情的车手培养计划····················6多争取举办各种比赛的机会，政府加大对汽车运动的关注·················7 （五）营建“三位一体”俱乐部运作·········································· 7六、结论·····································································7 我国汽车运动发展对策研究 公共事业管理 于赢超 指 导 教 师 刘红华摘