创新产品扩散的市场进入时间及定价研究-research on market entry time and pricing of innovative product diffusion.docxVIP

IVIVAbstractthe research. It is an overview of the full article.The second chapter researches on the market entry time and price in the firms’ perspective, and analyzes the relationship between first entry and second entry, the interaction between price and demand. This chapter studies the problem that the firms how to choose their market entry time and price when the new products enter the market.The third chapter researches on the market entry time, product design and price in the customs’ perspective, and divides different region by consumer preferences. And also it analyzes the impact of first entry and second entry on the product quality, and the relationship between quality and price. This chapter studies the problem that the firms how to choose their market entry time, product quality and price when the new products enter the market.The fourth chapter is the summary of the full article, and points some inadequacies of our study. And also it gives some directions for further research.Innovations and work of this article are briefly summarized as follows:In a competitive environment, this article integrates two factors of market entry time of the late entrant and the pricing of both firms, and gives the new product diffusion models from two dimensions to describe the new product diffusion in the market.This article studies the combination strategies on the market entry time and price in the firms’ perspective, and the optimal market entry time of the late entrant under different conditions are also analyzed. When considering cost learning effect, it gives the optimal prices under two different demand functions.This article studies the combination strategies on the market entry time, product design and price in the customs’ perspective, and gets some disciplines on the strategies. And also it analyzes the impact of some parameters on the strategies.Key words: innovation diffusion, market entry, pricing, product design, dynamic controlVIIVII图 序图序 图 2.1 企业的新产品市场引