儿童益智餐厅创业计划书总..docVIP

PAGE 安庆童城儿童益智餐厅有限责任公司--儿童益智餐厅创业计划书公司名称：童城儿童益智餐厅有限责任公司总顾问：陈洁 王璐 朱红丽 指导老师：宋志英（副教授） 团队成员：陈洁 王璐 朱红丽团队所在班级：教育学院09级应用心理学（1）班摘要根据美国耶鲁大学的心理学家斯腾伯格1985年提出的智力三元理论，智力成分的亚理论、智力情境亚理论和智力经验亚理论。智力情境亚理论认为，智力是指获得与情境拟合的心理活动。在日常生活中，智力表现为有目的地适应环境、塑造环境和选择新环境的能力，这些统称为情境智力。同样的行为在不同的智力情境下可产生不同的智力行为，同时个体所处的社会文化背景，决定智力行为的内涵但不决定智力高低。现代社会，随着经济的发展，人们的生活水平日益提高，人们在注重儿童身心健康的同时，更加关注亲子关系的建设和智力潜能的开发。本公司成立的儿童益智餐厅设计独特，集娱乐、饮食、益智于一体，为儿童提供安全、廉价、舒适的就餐环境。同时也会为为家长们提供优质的成人餐饮服务。儿童益智餐厅的创新价值在于利用智力三元理论的智力情境亚理论，把童话故事中的情境搬到现实生活中来，在日常生活中培养儿童的动手、动脑、观察等能力，将儿童的吃、学、玩结合于一体。目录摘要···················································21 执行总结···········································62 产品和服务·········································102.1 背景················································112.2 产品················································112.3 服务················································122.4 前景················································133 行业及市场分析·······································153.1 市场·················································163.2 竞争·················································173.3 消费者···············································204 公司战略·············································224.1 公司概述·············································234.2 公司文化·············································234.3 公司战略·············································245 营销策略·············································275.1 目标市场·············································285.2 产品策略·············································285.3 价格策略·············································295.4 渠道策略·············································305.5 促销策略·············································305.6 营销模式·············································306 公司管理·············································326.1 组织结构·············································336.2 部门职责·············································337 投资分析······································