Romantic-Box题餐厅创业计划书.doc

Romantic-Box主题餐厅创业计划书 PAGE \* MERGEFORMAT 3Romantic-Box主题餐厅创业计划书 PAGE \* MERGEFORMAT 3主题餐厅创业计划书职务安排及创业前言创业团队：Running-Men姓名： 职务：CEO兼财务会计专业班级：12医学检验班姓名： 职务：总经理专业班级：12医学检验班姓名： 职务：餐饮部经理专业班级：12麻醉二班姓名： 职务：送货部经理专业班级：12医学检验班姓名： 职务：后勤部经理专业班级：12医学检验班姓名： 职务：采购部经理专业班级：12麻醉二班青春，是用来奋斗和拼搏的，不是用来消沉和颓废的。我们Running-Men创业设计团队，就是抱着这样的想法，开始了我们的征程，我们为了整个集体，为了整个团队，为了我们的事业，我们不曾停歇，我们永不止步，因此，在团队成员的精心协作下，我们有了这样的一份创业计划书。虽然我们团队成员不都是一个班级的，但我们拥有一颗同样炙热的心，那就是永远不停息的奋斗的心。因为我们相信自己有“宝剑锋从磨砺出，梅花香自苦寒来”的深知；有”长风破浪会有时，直挂云帆济沧海”的坚定信念；有“千磨万击还坚劲，任尔东西南北风”的决心，所以我们坚信，我们会成功！目录一、公司概要 ·········································5 二、公司概述 ·········································6（一）公司宗旨及体现 ·····························6（二）公司经营理念································7 （三）公司经营策略································9（四）公司设施及规划······························11（五）资本注册····································18三、 产品与服务·······································19（一）产品介绍····································19 1、概述·····································192、核心产品·································19 3、附加产品·································244、餐厅菜单·································25 （二）产品优势 ···································28（三）服务特色 ···································28（四）社会效益····································29四、市场分析 ·········································29（一）市场描述····································29（二）目标市场····································29（三）消费群 ····································31（四）市场的综合分析······························31五、竞争分析··········································32（一）竞争描述····································32（二）竞争战略···································33（三）SWOT分析···································33六、营销策略及销售···································34 （一）营销计划···································34（二）销售策略···································35（三）定价策略···································36（四）市场沟通···································36七、财务分析·········································37（一）成本预算···································37（二）财务预算