传统营销和网络营销的整合和发展.docVIP

PAGE PAGE 12 本科毕业论文（设计）模板毕业论文(设计)论文题目：传统营销与网络营销的整合与发展 学生姓名： 学 号： 专 业： 国际经济与贸易 班 级： 指导教师： 完成日期： 年 月 日传统营销与网络营销的整合与发展摘 要 随着信息化的发展，竞争在变，21世纪的企业市场竞争日趋激烈，且对抗性不断地增强，要求企业对自身营销方式的要求也日益提高。企业单一依靠传统营销的方式很难在信息环境下取得优秀的业绩，只有顺应信息化的趋势，采取网络营销与传统营销方式相结合的才能使企业更加持续的发展。基于互联网的网络营销正在改变着企业的营销模式，面对着新旧两种营销模式的碰撞，应采取怎样的策略成为即将跨为网络经济时代的企业所必须认真思考的问题。关键词：网络营销 传统营销 整合Analyses the traditional marketing and networkmarkeing integerationAbstractWith the development of informationization,the competition is changing,the 21st century enterprise market competition becomes increasingly fierce,and continuously enhance backlash that require companies to own marketing ?wayrequirement also is increasing day by day.Enterprise single rely on the traditional marketing way under the information environtment is hard to obtain the best performance,only conform to the trend of informatization,adopt network marketing and traditional marketing way can make the enterprise combining more sustainable development.Based on walter agroforestry.Internet network marketing is changing the enterprise marketing mode based on the collision of old and new, facing two kinds of marketing mode, should adopt what kind of strategy will become a cross to must consider in the network economy era of the business issues.Key words: network marketing the traditional marjeting integration TOC \o 1-3 \p \h \z \u HYPERLINK \l _Toc387412051 序 言 PAGEREF _Toc387412051 \h 1 HYPERLINK \l _Toc387412052 一、传统营销与网络营销的划分及其特征………………………………… PAGEREF _Toc387412052 \h 1 HYPERLINK \l _Toc387412053 （一）传统营销的范围划分及其特征………………………………… PAGEREF _Toc387412053 \h 1 HYPERLINK \l _Toc387412054 1.传统营销的概念特点……………………………………………… PAGEREF _Toc387412054 \h 1 HYPERLINK \l _Toc387412055 2.传统营销的渠道…………………………………………………… PAGEREF _Toc387412055 \h 1 HYPERLINK \l _Toc387412056 （二）网