本科生毕业设计（论文）：The analysis of Royal Prime Minister’s Palace scenic spots toursist satisfication based on the network text.docxVIP

The analysis of Royal Prime Minister’s Palace scenic spots toursist satisfication based on the network text [Abstact] In order to improve the service quality and the image of Royal Prime Minister’s Palace scenic spots. Based on the collected 606 on the basis of the net friend comment on ctrip website,using the content analysis method,to establish eight evaluation subject: the overall evaluation, catering,accommodation,transportation, play, shopping,entertainment and other.The results showed their satisfaction were 73.55,50.8,55.2, 49.15, 53.32, 49.61, 40, 51.68, Royal Prime Minister’s Palace scenic spots’overall satisfaction is 50.57, belong to the level of general, and put forward targeted suggestions for the sustained and healthy development of the scenic spots .[Keywords] The network text ; Tourist satisfaction; Content analysis method; Royal Prime Minister’s Palace.基于网络文本的皇城相府景区游客满意度分析[摘要]为了提升皇城相府景区的服务质量，改善皇城相府景区的形象，本文在搜集了携程网站的606条网友评论的基础上运用内容分析法，建立了总体评价、餐饮、住宿、交通、游览、购物、娱乐、其他8大评价主题，结果显示他们的满意度分别为73.55、50.8、55.2、49.15、53.32、49.61、40、51.68，皇城相府景区游客总体满意度为50.57，属一般满意水平，并为皇城相府景区的持续健康发展提出了针对性建议。[关键词]网络文本；游客满意度； 内容分析法；皇城相府。 目录TOC \o 1-2 \h \u HYPERLINK \l _Toc11114 1 获取游客满意度的方法概述 PAGEREF _Toc11114 1 HYPERLINK \l _Toc32366 2 皇城相府游客满意度分析具体操作过程 PAGEREF _Toc32366 2 HYPERLINK \l _Toc5449 2.1 样本数据来源与处理 PAGEREF _Toc5449 2 HYPERLINK \l _Toc6850 2.2 评价主题体系构建 PAGEREF _Toc6850 2 HYPERLINK \l _Toc5300 2.3 记录评判 PAGEREF _Toc5300 3 HYPERLINK \l _Toc19804 2.4 信度分析与校正 PAGEREF _Toc19804 3 HYPERLINK \l _Toc13034 2.5 满意度结果计算 PAGEREF _Toc13034 3 HYPERLINK \l _Toc14210 3 皇城相府游客满意度结果分析 PAGEREF _Toc14210 5 HYPERLINK \l _Toc23993 3.1 皇城相府游客满意度正负情感倾向分析 PAGEREF _Toc23993 5 HYPERLINK \l _Toc18874 3.2 皇城相府游客满意度计算分析 PAGEREF _Toc18874 8 HYPERLINK \l _Toc4470 3.3 皇城相府游客满意度评价主题得分-权重四分图分析 PAGEREF _Toc4470 10 HYPERLINK \l _Toc24569 4 皇城相府提高满意度建议 PAGEREF _Toc24569 13 HYPERLINK \l _Toc18677 5 展望 PAGEREF _Toc18677 16 HYPERLINK \l _Toc22375 参考文献 PAGEREF _Toc22375 17 HYPERLINK \l _T