The evolution of the intermediaries in e―commerce envirnment.docVIP

The evolution of the intermediaries in e―commerce environment 　　Abstract. With the development of network economy， e-commerce platform has increasingly become a worldwide trading places of various kinds of products and services. Therefore some scholars consider， intermediaries， under the rapid development of information technology， will gradually withdrew from the historical stage. This article carried on the thorough analysis for the reasons of the existence of electronic intermediaries， and discusses the new development space and prospect of new middlemen， from the perspective of information asymmetry of the network environment. 中国论文网 /4/viewhtm　　Keywords： intermediaries，e-commerce environment， information asymmetry 　　1 Introduction 　　Intermediaries in modern market are various intermediate organizations， mainly exist in the market， regulating trade between producers， consumers and their information， products， services， thus making it become a more convenient and cheaper economic organization. 　　The emergence and development of intermediaries is the inevitable result of social division of labor and specialization， and bring about the double effect of specialization benefits and transaction costs. The intermediaries still found its great significance and value for existence under the e-commerce environment， a new type of intermediaries has a broad space for development and prospects. 　　2 The development of intermediaries under 　　the e-commerce environment 　　2.1 The current situation of intermediaries under the e-commerce environment 　　With the rapid development of productivity and the continuous improvement of peoples living standards， consumers buying behavior continuously move toward the direction of individualization and diversification. The emergence of e-commerce makes originally repressed personalized consumer demand possible to realize， direct communications between manufacturers and consumers improve the sensitivity of the opportunity to reflect