毕业论文奇瑞qq汽车市场营销策略研究xb2fw.doc

北京邮电大学世纪学院毕业设计（论文）题 目 奇瑞QQ汽车市场营销策略研究 学生姓名 学 号 所在系（院） 经济管理系 专业名称 市场营销 年 级 指导教师 职 称 年 月 日奇瑞QQ汽车市场营销策略研究摘要上个世纪自改革开放以来，我国汽车工业逐步进入高速发展时期，到2009年为止，中国已成为世界第一汽车生产和消费国。无论从销售量还是汽车品质上看，我国自主品牌汽车的发展都取得了飞速的进步。但与此同时，自主品牌也面临着前所未有的压力与威胁。本文从企业经营理念、方针、战略出发，结合宏观环境行业动向和竞争，根据企业状况，奇瑞将目标市场定位在了年轻一代。营销组合方面，公司利用产品策略、品牌策略、分销策略和定价策略，让奇瑞公司以后的发展如履平地。奇瑞在目标市场定位和营销策略上的突出表现使消费者对其品牌产生很高的认同感。关键词 奇瑞QQ 营销策略 汽车Title The research on Chery QQ car sales marketing strategyAbstractSummary of the last century since the reform and opening up , Chinas automobile industry to gradually enter a period of rapid development , until 2009 , China has become the worlds first car producer and consumer countries . In terms of sales or automotive quality point of view , the development of Chinas own brand cars have made rapid progress . At the same time, however, own brand is also facing unprecedented pressure and threats . Business philosophy , principles , strategic departure , combined with the macro environment, industry trends and competition , according to business conditions , Chery will be the target market positioning in the younger generation . Marketing mix , product strategy, brand strategy , distribution strategy and pricing strategy , so future development Rulvpingdi of Chery . Chery s outstanding performance on the target market positioning and marketing strategy to enable consumers to its brand to produce a high sense of identity .Keywords Chery QQ; marketing strategy ; car目 录 TOC \o 1-3 \h \z \u HYPERLINK file:///E:\\杨东\\附件3：论文范例.doc \l _Toc295413161一、绪论 PAGEREF _Toc295413161 \h 1HYPERLINK file:///E:\\杨东\\附件3：论文范例.doc \l _Toc295413162（一）选题背景 PAGEREF _Toc295413162 \h 1HYPERLINK file:///E:\\杨东\\附件3：论文范例.doc \l _Toc295413163（二）选题意义 PAGEREF _Toc295413163 \h 1HYPERLINK file:///E:\\杨东\\附件3：论文范例.doc \l _Toc295413164（三）本文拟采的研究方法 PAGEREF _Toc295413164 \h 1HYPERLINK