道达尔石油进入中国船舶润滑油市场的营销策略研究8l91dk.docVIP

学挖代码：10246 学 号：（1,:?,025244糕  硕 学位论文 道达念石ik政入中闺鄰M润濟油市场 管理学院 的營销策略研免 系 （所 专 业 工商管理 1 ▲. 名 指导教师 杨永康教授 完成曰期：2004年10月22日 溫同惠 As a subsidiary company of the world largest oil group，TOTAL Lubmarine has occupied a very important market share in the world marine lubricants market. The situation for Lubmarine in China market is more difficult than in other countries because Lub Marine is the latest one who joined the competition within the 5 biggest oil groups, and its brand reputation is not as well — known as its competitors. It is very important for lubmarine to choose a correct marke