宝矿力水特促销策划书终稿4.docVIP

目 录 一、公司介绍·············································2 二、行业现状分析·········································4 三、品牌竞争分析·········································7 四、消费者分析···········································10 五、产品分析············································13 六、以己之长，可敌之短（SWOT分析）·······················16 七、目标市场战略·········································21 八、营销策略·············································23 1、营销宗旨 2、营销目标 3、营销定位 九、促销策略·············································25 1、宣传 2、销售现场布置 3、销售要求 4、促销环节 十、调查问卷分析·········································29 附录：参考文献·················