胡文群_论文正文.docVIP

PAGE PAGE 8长沙万科售楼中心室内设计学 生：胡文群指导老师：李晓东(湖南农业大学体育艺术学院，长沙 410128)摘 要：本案例在于传承和发展具有本土特色文化的商业环境，设计出适应时代及市场需求的售楼中心。通过了解万科企业文化、品牌理念以及市场定位，将民族文化、企业文化提炼与融合，利用传统的元素，做现代的演绎。从入口到洽谈区的依次抬高，先抑后扬的设计手法使得整体空间富有层次感，凝练、生动，洽谈区睡莲、佛像、透光石等的组合赋予了空间悠悠的禅意。造型与主题相结合，运用了中式窗格元素、以及万科的logo，使得造型具有连贯性、整体性，在过道处细节的处理，注重人与此空间的互动性，同时使视野更为开阔，整体材质运用朴素，色调和谐统一。从商业环境中人与环境的相互关系出发，探寻人与各类环境关系的最佳契合点。关键词：售楼中心设计；文化；空间；万科； Chang sha wan ke Sales centre interior designStudent:Wenqun HuTutor:Xiaodong Li(College of sport art, Hunan Agricultural University, Changsha 410128, ChinaAbstract: This case is the inheritance and development of local characteristics and culture of the business environment, designed to adapt to the times and market demand sales center. By understanding the culture of China Vanke, brand philosophy and market positioning, the national culture, corporate culture, integration of refining with the use of traditional elements in modern interpretations. Discussion area from the entrance to turn elevation, Xianyihouyang design approach makes the whole room full of layered, concise, lively, discussion areas and ponds, statues, translucent stone to give the space a lengthy combination of Zen. Modeling combined with the theme, using the Chinese pane element, and Vankes logo, making model with consistency, integrity, handling the details of the aisle Department, focusing on human interaction with this space, while allowing a more open view The overall use of simple materials, color harmony and unity. From the business environment the relationship between Man and Environment in starting to explore the relationship between man and the best fit various environment point.Key words: Sales centre design; civilization; space; wanke （导入语）随着房地产市场的迅猛房展，售楼中心设计日益受到各类人士的广泛关注。万科在激烈的市场竞争中，已成为中国专业住宅开发企业的佼佼者，售楼中心设计是其企业文化、品牌理念的集中展示与体验，因此成功的售楼中心设计，在于传达企业信息，提升品牌形象。[1]一、项目基本概况该项目为长沙万科售楼中心设计，楼盘定位为长沙万科城市花园，项目位于河西先导区 ，“城花”系列产品注重人文与自然环境结合，以及先进的规划理念，延续着城市花园特有的气质内涵。该售楼中心与楼盘风格及定位相结合，同时又有新的突破及创新，原始平面图设计规整，为设计提供较大的空间。二、项目背景（一）国内外研究