商务最常用词汇分类纯英文.docVIP

商务最常用的词汇分类Business Vocabulary P1　　Advertising　　　　1 ad abbr. advertisement - advert abbr. 　　2 advertisement n. item of publicity for a product or service, in magazine, on TV etc 　　3 advertising agencycompany specialising in producing and placing advertisements for clients 　　4 AIDA . Attention, Interest, Desire, Action - the objective of all advertisement　　5 benefit n. advantage of a product or service, usually derived from its features 　　6 billboardUS n. signboard, usually outdoors, for advertising posters; hoardingUK 　　7 circulation n. average number of copies of a magazine sold in a particular period 　　8 classified ads small advertisements in magazine or newspaper categorised by subject　　9 commercial n. paid advertisement on radio or TV 　　10 coupon n. part of a printed advertisement used for ordering goods, samples etc 　　11 doublespread n. advertisement printed across 2 pages in a magazine or newspaper 　　12 eye-catcherUS n. something that especially attracts one’s attention - eye-catching adj. 　　13 features n. special characteristics of a product, usually leading to certain benefits　　14 hoardingUK n. signboard, usually outdoors, for advertising posters; billboardUS 　　15 poster n. large sheet of paper, usually illustrated, used as advertisement 　　16 prime time n. hours on radio TV with largest audience, esp. the evening hours 　　17 promote v. to (try to) increase sales of a product by publicising and advertising it 　　18 slot n. specific time in a broadcasting schedule, when a commercial may be shown 　　19 target n. objective; what one is aiming at - target audience n. 　　20 U.S.P. . Unique Selling Proposition; what makes a product different from others Business Vocabulary P2　　Marketing　　　　1 brand n. a particular make of product - to brand v. - branded adj. 　　2 consumer n. the person who buys and uses a product or service - to consume v. 　　3 cost v. [cost, costed, costed] to estimate the price of making a product - costing n. 　　4 develop v.