伊利乳业与新希望乳业对比管理研究.docVIP

伊利乳业与新希望乳业对比管理研究摘要 曾经的2009年，中国乳业经历了三聚氰胺事件和金融危机的双从打击，在跌跌撞撞中，还是从双重危机的阴霾中有惊无险地走了出来。现在是乳制品行业恢复期，对于企业来说，是一种考验，也是一种机遇。我们看好乳制品行业未来的发展前景。与此同时企业要在这个时候最快的恢复，并且需要向前迈一步。以伊利为例，它是乳制品行业龙头代表，它的成功、它的技术是在乳制品行业中有代表性的作用。而以新希望为例，它是后起的星星之秀，它在这场考验中快速成长，它也许就是乳制品行业的未来。本文通过对伊利乳业和新希望乳业对比，企业背景，企业财务指标，企业主营方向，企业的产业链管理，企业的品牌营销，从以上几个方面对比可以发现，伊利和新希望都属于乳制品行业，但不同的是，一个是比较成功的乳制品行业的龙头，而另一个是正在向乳制品行业发展的后起之秀。从管理运作方面的不同可以看出，后进者有很多的不足，当然成功的企业需要更成功，根据此相应的提出改进的建议。关键词：伊利乳业，新希望乳业，对比研究，管理运作，优化改进Abstract：Once in 2009, Chinese dairy industry experienced melamine events and financial crisis , in dodder along , It walked out from the double jeopardy. Now the dairy industry is in recovery period , For companies, this is a test, but also an opportunity. We prefer dairy industrys future development prospects. At the same time the companies need to recover quickly, and have to get more development. For example about the Erie,it is a representative in dairy industry, its success and technology are the most representative in this industry.But for example about the New Hope Dairy,it is a dazzling star,it developed rapidly in this test,Maybe it will get NO.1 in the dairy industry.This article based on?the Erie and New Hope Dairy contrast. Company?Background, Corporate Financial?Indicators, The main direction of?business, Chain?management?business, Brand marketing. From the above?comparison, it?can be found?several ways. The Erie and New Hope Dairy belong to the?dairy industry. But the difference is one that is more?successful?dairy?industry?leader,?and the other?is the rising star of?the?dairy?industry. Different?from the management?operations?can be seen. ?The New Hope Dairy has many?deficiencies. Of course,?successful companies?need to be more?successful, according to?the?corresponding?suggestions for improvement.Key words：The Erie ,New Hope Dairy, Contrast studies,Management and operation, Improved.目 录TOC \o 1-5 \h \u HYPERLINK \l _Toc30072 伊利乳业与新希望乳业对比管理研究 PAGEREF _Toc30072 1 HYPERLINK \l _Toc14501 序言 PAGEREF _Toc145