管理学罗宾斯9版教师手册_5.docVIP

Chapter 2 – The Management EnvironmentChapter 2 - The Management Environment2Copyright ?2013 Pearson Education, Inc.2Copyright ?2015 Pearson Education, Inc.Chapter 2 – The Management Environment2- PAGE \* MERGEFORMAT 19Copyright ?2015 Pearson Education, Inc.CHAPTER2THE MANAGEMENT ENVIRONMENTLEARNING OUTCOMES After reading this chapter students should be able to:Explain what the external environment is and why it’s important.Discuss how the external environment affects managers. Define what organizational culture is and explain why it’s important.Describe how organizational culture affects managers.Management Myth MYTH: Organizations can be too big to fail. TRUTH: All organization must change to survive. SUMMARYAnyone who thinks large size is any guarantee of success only needs to take a look at this list of large companies that once seemed indestructible: Arthur Andersen, Borders Group, Circuit City Stores, Enron, Fashion Bug, Hostess Brands, KB Toys, Lehman Brothers, Polaroid, Sharper Image, Steve Barry’s, and Tower Records among others. Change is the one constant for an organization. Organizations that are too bound by tradition and don’t (or resist) change are less likely to survive in today’s extremely competitive environment. Companies must deal with the dynamic environment and assess the important forces in the management environment that are affecting the way organizations are managed. Teaching Tips:Have students think about how organizational culture can be used to create a competitive advantage. What is it that distinguishes the best companies from their competitors?What are some of the current changes facing organizations? How have the best companies reacted to these changes and thrived?WHAT IS THE EXTERNAL ENVIRONMENT AND WHY IS IT IMPORTANT?IntroductionThe term external environment refers to factors, forces, situations, and events outside the organization that affect its performance. Exhibit 2–1 shows the five components of the external environment.T