毕博—战略需求分析问卷5.docVIP

PAGE CUSTOMER ADVISORY SESSION FACILITATOR GUIDE? McKessar Tieleman Pty Ltd战略需求分析问卷（SNAQ）STRATEGIC NEEDS ANALYSIS QUESTIONNAIRE战略需求分析问卷Stretigic Needs Analysis QuestionnaireIFC-CPDFPage PAGE 16 of NUMPAGES 45 TOC \h \z HYPERLINK \l _To了解贵公司及其所从事的商业活动 UNDERSTANDING YOUR BUSINESS PAGEREF _To\h 2 HYPERLINK \l _To企业概况Business Overview PAGEREF _To\h 2 HYPERLINK \l _To个人目标Personal Goals PAGEREF _To\h 10 HYPERLINK \l _To了解客户、市场与产品 UNDERSTANDING CUSTOMERS, MARKETS AND PRODUCTS PAGEREF _To\h 13 HYPERLINK \l _To产品与服务Products and Services PAGEREF _To\h 13 HYPERLINK \l _To客户选择标准Customer Selection Criteria PAGEREF _To\h 14 HYPERLINK \l _To客户反馈Customer Feedback PAGEREF _To\h 15 HYPERLINK \l _To商业模式 THE BUSINESS MODEL PAGEREF _To\h 18 HYPERLINK \l _To潜在业绩提升能力Potential Business Performance Improvement PAGEREF _To\h 18 HYPERLINK \l _To行业分析Industry Analysis PAGEREF _To\h 20 HYPERLINK \l _To竞争对手Competitors PAGEREF _To\h 20 HYPERLINK \l _To客户Customers PAGEREF _To\h 23 HYPERLINK \l _To行业进入壁垒Barriers to Entry PAGEREF _To\h 24 HYPERLINK \l _To供应商 Suppliers PAGEREF _To\h 26 HYPERLINK \l _To盈亏平衡与流动资金Breakeven and Working Capital PAGEREF _To\h 28 HYPERLINK \l _To员工授权TEAM EMPOWERMENT PAGEREF _To\h 30 HYPERLINK \l _To综述与文化Overview and Culture PAGEREF _To\h 30 HYPERLINK \l _To招聘与培训战略Recruitment and Training Strategy PAGEREF _To\h 31 HYPERLINK \l _To绩效管理与激励Performance Management and Rewards PAGEREF _To\h 33 HYPERLINK \l _To市场营销战略计划 THE STRATEGIC MARKETING PLAN PAGEREF _To\h 35 HYPERLINK \l _To市场营销战略Strategic Marketing Plan PAGEREF _To\h 35 HYPERLINK \l _Toc12