互联网对券商营业部业务转型影响.docxVIP

互联网对券商营业部业务转型的影响——以银河证券香林路营业部为例摘要网络技术的快速发展，互联网+思维已经成为很多行业转型的思路。互联网金融的发展降低了传统券商的佣金率，券商营业部的收入也大大降低，为了提升营业收入，券商营业部的转型迫在眉睫，本文主要通过分析互联网的快速发展对券商营业部的影响，探讨在互联网新思维下如何实现营业部的科学转型，并以银河证券深圳香林路营业部为例，对营业部的传统模式和营业问题进行分析，找出传统模式下，该营业部存在的问题，对存在的问题进行分析，并对该营业部在营销渠道的拓展和产品服务的创新提出相关的建议，实现互联网+券商营业部的模式创新，在佣金率下滑的情况下，提升盈利能力。希望能促进银河证券香林营业部的业务转型的发展，并对同行业有借鉴意义。关键词：券商营业部业务转型互联网银河证券香林路营业部AbstractThe rapid development of network technology, Internet + thinking has become a lot of industry transformation. The development of the Internet financial commission rate, reduces the traditional brokers brokerage business income is greatly reduced, in order to increase revenue, securities sales department of the transformation is imminent, this article mainly through the analysis of the rapid development of the Internets influence on the securities sales department, to discuss on the Internet how to realize the scientific transformation of the business department, under the new thinking with galaxy securities xiang Lin road sales department in shenzhen as an example, the business department of the traditional model analysis and operating problems, find out the traditional mode, the problems of the sales department, on the analysis of existing problems, and the sales department in marketing channels to expand and suggestion for the innovation of the products and services, and realize innovation of the Internet + securities sales department, under the condition of the commission rate drop, increase profitability. Hope can promote the galaxy securities, xiang Lin business department of the development of business transformation, and to be used for reference in the same industry.Keywords:Securities sales departmentBusiness transformationThinking in the Internet 目录第一章：绪论11.1研究背景21.2研究意义31.3研究方法与内容4第二章：互联网对券商营业部业务转型的影响分析52.1互联网金融的优势62.2营业部业务与互联网的结合7第三章：银河证券深圳香林路营业部发展现状及问题83.1营业部概况与发展历程93.2营业部传统营销模式分析103.3营业部传统营销问题分析11第四章：深圳香林路营业部业务转型的路径124.1营销渠道拓展134.2产品与服务创新14第五章：政策建议15参考文献16致谢17第一章绪论1.1研究背景互联网技术飞速发展，对全社会的商业模式对产生了