广汽集团出口制约因素及其对策的研究.docVIP

摘要 汽车行业已经列入国家重要产业之一，在这关键的时期，对汽车企业来说既是机遇又是挑战。在国内，随着人均收入水平的提高，购买力也随之上升，由于受到传统观念影响，汽车作为身份和地位的标志，以及汽车出行的便利性，汽车在我国这几年的销量可谓突飞猛进。在国际市场上我国汽车企业也在积极谋求市场，近年来也取得了不错的成果。汽车企业在国际市场不断探索的过程中，有成功也有失败，广汽集团作为汽车自主品牌上的后起之秀，如何成功完成这一积极探索，成为广汽集团的首要任务。广汽集团自主品牌建设是一个企业新的生命力，企业如何让这股生命力茁壮生长，为企业发展提供保障，成为广汽集团的奋斗目标。 本课题首先对汽车行业的出口现状进行分析，继而对广汽集团自主品牌出口现状分析，再通过从国际市场角度对广汽集团自主品牌汽车出口面临的问题或已出现的问题进行分析，从而对这些问题提出自己的见解。为广汽集团自主品牌出口提出了自己的建议。本文的数据和案例对本课题研究起着重要的作用，利用SWOT分析方法对广汽集团汽车出口的顺境和逆境分析，来为广汽集团成功出口提供可靠的保障性研究。 关键词：自主品牌；国际贸易；汽车；出口 Abstract Auto industry has been listed into one of the most important industries in China,which in this significant period,is both a good chance and a big challenge.Domestically,with the increase of people’s income,more people can afford to buy a car.owing to the influence of traditional concept that car are usually thought as the symbol of people’s identity and status, and it’s convenience for going out,the volume of cars has increased rapidly. Recent years,china’s auto enterprises also Guangqi enterprise group, is involved with the new vitality of the enterprise.How to make the vitality grow vigorously in order to provide guarantees for enterprise’s development has already been the have made great achievement in exploring the international market.In the process of expanding the international market. China’s auto industry encounters both success and failure .Guangqi enterprise group china’s independent auto band, regards the issue how to successfully broaden the international market.as it’s primary task.Construction of the independent band of the goal of Guangqi enterprise group. In this paper, first I will give an analysis of the export if auto industry , and then especially study, the existing situation about import of Guangqi enterprise’s dependent band, next is concerned with the problems that the enterprise has encountered or will encounter,which I will analyze from the point of international market,and also put forward my opinions abou