如何国际化可以提高竞争优势智利公司在中国开展业务的情况-how to internationalize can improve the competitive advantage of chilean companies to carry out business in china.docxVIP

宁波大学 宁波大学硕士学位论文 万方数据 万方数据 Acknowledgements I would like to thank to my supervisor, Professor Leslie Taylor, for his guidance and consistent encouragement in the discourse of writing to my thesis. Highlighting the importance of set very clear objectives so not to make mistakes in the steps along the way and with perseverance, no matter how difficult the way can be, you can achieve the goals. Also to my family, their constant support and encouragement help me to be patience, perseverant and above all never lose my self confidence. - i 如何国际化可以提高竞争优势？ 智利公司在中国开展业务的情况。 摘要 本研究旨在展现国际化的主要方面，试图获得可持续的竞争优势时，需要考虑。像分析波特五力模型，佩泰尔， SWOT 必须做定期评估，以调整业务或公司策略，公司与任何中等规模的公司，如何在竞争对手的移动的现实，以及 如何在价值链的活动（关键在国外工作时方面）已经完成。对于这一点，适当的指标发展是根本 关键词：国际化，竞争优势，基冈模型 - ii - iii How internationalization can improve competitive advantage? The case of a Chilean firm with operations in China. Abstract This study aims to show the main aspects of the internationalization, to be considered when trying to get sustainable competitive advantages. Analysis like Porter 5 forces, Pestel, Swot have to made and evaluated periodically to adjust the business or corporate strategy to the reality of the company and any medium size company, how the competitors are moving, and how the activities of the value chain (key aspect when operating abroad) have been performed. For this, the develop of suitable indicators is fundamental. Key Words: internationalization, competitive advantage, Keegan models - iv - v 宁波大学 宁波大学硕士学位论文 万方数据 万方数据 Table of contents HYPERLINK \l _TOC_250001 INTRODUCTION 7 HYPERLINK \l _TOC_250000 LITERATURE REVIEW 9 INTERNATIONALIZATION 7 Theories of internationalization 7 Internationalization drivers 9 Degree of competitive advantage 10 STRATEGIC POSITION ANALYSIS 12 Pestel analysis 12 a. Five forces analysis 15 a. VRIN 18 a. SWOT 19 VALUE CHAIN 19 PORTER’S COST DRIVERS 19 METHODOLOGY 20 HISTORY OF THE COMPANY 21 RESULTS AND ANALYSIS 22 THE INDUSTRY 22 THE COMPANY 25 The products 25 The custo