十二五期间某新建电解铝企业蓝海战略-blue sea strategy of a newly-built electrolytic aluminum enterprise during the 12th five-year plan period.docxVIP

目录第一章绪论..................................................................................................................11.1选题背景及意义.......................................................................................11.1.1政策环境.........................................................................................11.1.2经济环境.........................................................................................31.1.3社会环境.........................................................................................61.1.4技术环境.........................................................................................81.1.5电解铝行业的现状.........................................................................81.1.6理论意义.......................................................................................101.2本文的创新点及主要技术路线.............................................................10第二章相关研究简述................................................................................................112.1关于电解铝行业战略的研究.................................................................112.2关于蓝海战略的研究.............................................................................12第三章企业的蓝海战略............................................................................................143.1蓝海战略的提出.....................................................................................143.2蓝海战略的价值创新.............................................................................153.3蓝海战略的管理方法.............................................................................153.4企业战略的本质.....................................................................................163.5蓝海战略与公司发展的关系.................................................................16第四章J公司竞争环境分析184.1波特五力模型分析.................................................................................184.1.1供应商的议价能力.......................................................................184.1.2购买者的议价能力.......................................................................