房地产主题报告.docVIP

房地产项目主题定位报告 题目： 宜昌市宜都点军生态新城 碧桂园 专业： 班级： 学生姓名： 指导教师： 报告分数： 完成报告时间： 2015 年 6 月 28 日 目录 一、项目策划主题························3 （一）给您一个五星级的家····················3 （二）至高品质，生态大城····················3 二、主题描述··························3 （一）碧桂园是给您一个五星级的家的品牌·············3 （二）至高品质，生态大城····················4 1、“大”手笔························5 2、“大”交通························5 3、“大”教育························5 4、“大”生活························5 三、目标客户··························5 （一）宜都市概况························5 1、主要特征·························5 2、地理位置·························6 （二）项目概况·························6 1、地理位置·························6 2、楼盘简介·························6 3、地块配套···························7 （三）目标市场定位·······················7 1、第一目标市场·······················7 2、第二目标市场·······················7 四、目标客户需求分析······················7 （一）宜都市房地产市场·····················7 （二）土地市场分析·······················8 （三）房地产市场分析······················8 1、锦绣江南·························8 2、名都花园山水苑三期····················8 3、清江润园·························8 4、宜都国际商贸城······················8 （四）六大核心全线升级·····················9 1、区域升级·························9 2、生态升级·························9 3、交通升级·························10 4、配套升级·························10 5、服务升级·························10 6、产品升级·························11 五、产品定位··························11 （一）项目定位·························11 （二）目标市场定位·······················11 1、第一市场·························11 2、第二市场·························11 五、结论····························11 （一）SWOT分析·························11 1、优势···························11 2、劣势···························12 3、机会···························12 4、威胁···························12 （二）建议····················