purchase attempts by gender and age成年人购买尝试按性别和年龄ppt课件.pptVIP

“Look, I’m underage ... ”“Sold!”;Compliance CheckSurvey;Balanced: Male – Age Clerk gender, perceived age – Day of week – Clerk asked for ID; Overall sales rate: 12.7% Asked to see ID: 87.2% Relative risk (RR) if ID not asked: 7.1 (p0.0001);Sales Rates,ID Used vs. Not Used (ID Always Requested);% of Attempts Ending in Sale,By MinorCases Where ID Was Requested;What if …;What’s Going On?;Carry ID raise rates (if clerks usually ask). Don’t use ID lower rates. Should we be replicating real purchase practices? How often do kids use ID for real attempts.;The Compliance-