《优羊乳业公司绿色羊奶生产项目商业计划书》（49页）食品饮料.doc

保密须知 本创业计划书属于商业机密，所有权属郑州优羊乳业有限责任公司。其所涉及的内容和资料只限于已签署投资意向的投资者使用。收到本计划书后,收件人应即刻确认，并遵守以下的规定：（1）若收件人不希望涉及本计划所属项目，请按上述地址将计划书完整退回；（2）在没有取得郑州优羊乳业有限责任公司的书面同意前，收件人不得将本计划书全部或部分地予以复制、传递个他人、影印、泄露或散布给他人；（3）应该像对待贵公司的机密资料一样的态度对待本计划书所提供的所有机密资料。 本创业计划书不可用作销售报价使用，也不可用作购买时的报价使用。 创业计划编号授方： 签字： 公司： 本资料来自 HYPERLINK / 企业管理资源网 本资料来自 HYPERLINK / 企业管理资源网 本资料来自 HYPERLINK / 企业管理资源网 日期： 密级：机密 目录 第一部分 执行总结························· 1 第二部分 产业背景························· 2 2.1行业发展现状······················· 3 2.2产品与技术························· 4 2.2.1产品概述······················· 4 2.2.2产品技术······················· 5 2.2.3产品优势······················· 6第三部分 市场分析························· 7 3.1市场前景··························· 8 3.2市场特征··························· 9 3.3宏观环境因素分析——pest分析······· 10 3.4竞争分析··························· 11 3.4.1竞争产品与竞争对手·············· 12 3.4.2竞争优势························ 13 3.5内外环境综合分析——swot分析······· 14 第四部分 市场营销战略······················ 15 4.1市场细分··························· 16 4.2目标市场选择······················· 17 4.3总体市场战略······················· 18 4.3.1市场营销战略图·················· 19 4.3.2预计销售进度··················· 20 4.4营销策略组合······················· 21 4.4.1品牌策略························ 22 4.4.2价格策略························ 23 4.4.3分销策略························ 24 4.4.4促销组合························ 25 4.5售后服务···························· 26 4.6应对市场风险策略···················· 27 第五部分 公司战略·························· 28 5.1公司概况···························· 29 5.2指导方针···························· 30 5.3发展战略···························· 31 第六部分 组织与人力资源管理················ 32 6.1组织结构···························· 33 6.2核心人员简介························ 34 6.3考核制度···························· 35 6.4薪酬制度···························· 36 6.5激励机制···························· 37 第七部分 生产管理·························· 38 7.1总体战略···························· 39 7.1.1产品的开发和设计策略············ 40 7.1.2生产运作系统的设计策略·········· 41 7.2生产流程工艺······················· 42 7.2.1生产设备···········