文化环境与商业文化.pptVIP

FEB 690 The cultural environment and the business culture What is Culture? What is culture? Culture is everything that people have, think or do as members of their society shared by two or more people transmitted by a learning process ___________________________ CULTURE CONSISTS OF: Material objects Ideas, values and attitudes Normative or expected patterns of behaviour Cultural universals Economic system Marriage and family system Educational system Social control system Supernatural belief system Culture is Dynamic Norms and Values Norms: Social rules and guidelines that prescribe