高一英语advertisingtask.pptVIP

Task Writing an advertisement Leading-in: Warming-Up: Are you good at listening? What difficulties do you have in listening? Listening: What numbers are given when you listen for statistics? What phrases should you listen carefully for? Numbers in statistics: Fractions: 1/2(a/one half), 2/3(two thirds), 3/4(three quarters), etc Decimals: 0.3(zero point three), 6.79(six point seven nine), etc Percentages: 63%(sixty-three per cent), 45.72(forty-five point seven two per cent), etc Describing statistics: an increase: an increase of, increase/rise by, etc a decrease: a decrease of, decrease/fall by, etc no change: no change, remain/stay the same, etc trends: a steady increase/decrease, rise/fall slowly, etc Describing statistics: a range: between … and …, from … to …, etc average: average, etc a limit: lowest, peak at, etc Listening: Year Market Share (%) Year Market Share (%) 1950 1990 2000 1970 10.5 1960 12 5.5 7 12 2010 2020 15 19.5 24 1980 Bar Chart : Listening text Director: Good morning, ladies and gentlemen. We’re here today to talk about sales of our chocolate bar, ChocoLoco. ChocoLoco was first sold in nineteen fifty. We did quite well in the first year, with a ten point five per cent share of the market. However, the sales figures in the next few years were not so good. By nineteen sixty, market shares had decreased by five per cent. Then we introduced a new marketing programme, and market share increased to seven per cent in nineteen seventy. However, this was still below what we had expected. In nineteen seventy-nine, we packaged the chocolate bar in a new way. The results were good, and in nineteen eighty, the number of people buying ChocoLoco rose sharply to twelve per cent. The sales figures for nineteen ninety stayed the same as those for nineteen eighty. In the year two thousand, we had a new model in our advertisemen