山东某饲料公司销售渠道分析论文.docVIP

PAGE PAGE 8 Abstract Feed industry is planting and breeding of contact between the aquaculture industry, animal husbandry foundation. In the next few years, China animal husbandry modernization into accelerating period, feed industry ushered in the new development opportunity. Hefeng group was founded in April 1995, after 16 years of unremitting efforts, has been transformed from a self-made technology-based entrepreneurial companies to grow for Chinese famous, on the stage in the global feed industrys most influential large-scale enterprise group. Jining Hefeng animal husbandry Co., LTD as Hefeng group branches, founded in 2009, the main business of inexpensive materials pig production and sale of work, the company mainly USES is the distribution system sales mode. With the development of economy, jining Hefeng enterprise in sales situation and management gradually exposed some of its drawbacks. This article mainly discussed are jining between departments cooperation consciousness Hefeng company insufficient, channel conflict, operation cost and high against the company sales status quo management Suggestions, such as: the company between departments enhance cooperation consciousness, strengthen the channel conflict management, sales personnel for scientific management, etc. Through in-depth market research, hope to make them recognize ignore sales channel construction and management, thus seriously harm proceed systematically the construction and management of sales channels. Keywords: feed industry, jining Hefeng, sales channels 目 录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc 1．引言 PAGEREF _Toc \h 1 HYPERLINK \l _Toc 2．销售渠道的基本内涵 PAGEREF _Toc \h 2 HYPERLINK \l _Toc 2.1销售渠道的定义 PAGEREF _Toc \h 2 HYPERLINK \l _Toc 2.2销售渠道的主要模式 PAGEREF _Toc \h 2 HYPERLINK \l _Toc 3．济宁某牧业有限公司的销售渠道基本情况 PAGEREF _Toc \h 2 HYPERLINK \l _Toc 3.1某牧业股份有限公司简介 PAGEREF _Toc \h 2 HYPERLINK \l _Toc 3.2济宁某牧业有限公司的基本销售渠道 PAGEREF _Toc \h 3 HYPERLINK \l _Toc 4．济宁某公司销售渠道存在的主要问题 PAGER