公司名称的作用及其命名的翻译技巧 商务英语-论文.docVIP

PAGE PAGE 11 公司名称的作用及其命名的翻译技巧 目录 论文摘要3 Abstract …………………………………………………………….4 1.公司名称的概念5 2.公司名称对企业的影响………………………………………….5 2.1称心的公司名称对企业的积极影响…………………………..5 2.2不如意的公司名称对企业发展的消极影响……………….….7 3．如何才算一个好的企业名称8 3.1好的企业名称应具备的特点……………………………….….8 3.2走出，面向世界时公司名称的翻译技巧……………………..9 4．结论11 5.参考文献11 6.致谢11 摘要 伴着时代的发展、科技的进步、文明的升华，“日出而作，日落而息”的“男耕女织”的小农经济时代早已随大江东去，奔流不返。取而代之地，则是贸易化、全球化、商务化的经济时代。各类公司更似雨后春笋、遍地开花般争奇斗艳，力求脱颖而出。那么，如何使自己的公司在万花从中“一枝独秀”？如何使得自己公司家喻户晓？又如何使自己公司与其他公司身在“异”途却更显“耳熟能详”？不可否认，企业名称就显得尤为重要。一个好的企业名称着实为企业发展增光添彩，相反地，一个平淡无奇甚至词不达意的企业名称就会对公司的进步赘而加阻，它诠释着公司主体的内涵，同时更为了宣传、促销等盈利战略扔了一记敲门砖。本文分三部曲（3w进行曲），即公司名称的理解（what），公司名称的选择和翻译需慎重的原因（why），以及如何命名和翻译公司名称（how）。并着重以市场例子分析说明了“成也‘名称’,败也‘名称’”的原则定理性现象，力求使之为商业盈利这一终极目的尽效犬马之劳。 关键词：企业名称 命名 翻译技巧 Abstract Throughout history, corporate name has played a vital role in the development of firm. With the development of the times, the progress of science , technology and civilization, the ages of“‘the farmers go to work at sunrise and go home at sunset’ ”in the system of small-scale peasant economy has already gone with the river flow. Instead, we have welcomed the emergence of commendation, globalization and corporate economy. So, how to make your company outshine others? How to make your company widely known? And how to make your company stay in different way and make the public very familiar with the brand for having heard it many times? It is no doubt that the name of a firm is truly significant. Honestly speaking, a wonderful name would add luster to its company, on the contrary, an unsatisfactory name would hinder the development of syndicate. Corporate name expatiate the corporations’ meaning, meanwhile , it is good for publicity and it also offers an unparalleled platform to make money and gain profits .This three-part article series (3 w) ,namely, primarily, the definition of corporate name (what), subsequently, the importance’s of the name of company （why），ultimately, the measures of name the company and the techniques to translate the name