绿色营销与企业的社会责任论文.docVIP

PAGE I 绿色营销与企业的社会责任 摘 要 改革开放以来，我国经济得到飞速发展，企业数量与日俱增，规模不断扩大，企业对社会发展有着举足轻重的作用。然而，企业社会责任却没有随着企业的发展而得到相应的承担，导致生态环境的进一步恶化和自然资源的严重短缺，影响着自身的生存与发展。另一方面，随着环保运动的兴起和消费意识的日益成熟，绿色营销逐渐受到广泛的关注和认可，要求纳入企业的社会责任范畴。 本文对我国企业绿色营销和社会责任的相关情况进行了研究。从分析企业绿色营销和社会责任的现状出发，客观分析我国绿色营销和企业社会责任发展存在的问题及原因，并根据具体情况提出相关的解决方法。本文重点研究绿色营销是企业的社会责任，并将阐明绿色营销是企业社会责任的原因，以及企业实施绿色营销的意义。 关键词：绿色营销 社会责任 环境保护 Green Marketing and Corporate Social Responsibility Abstract Reform and opening up, Chinas economy has developed rapidly growing number of enterprises have been expanding,Corporations has a prominent role on social development.On the one hand,Corporate social responsibility is not as the development of the enterprise and widely bear,and Lead to further deterioration of ecological environment and a serious shortage of natural resources,then is affecting enterprise own survival and the development.On the other hand,As the environmental movements rise and consumer awareness of the increasingly sophisticated,The green marketing receives the widespread attention gradually and approves and to request to integrate enterprises community responsibility category. This article has conducted the related research to Our country Enterprise green marketing and community responsibilitys situation.Starting from the analysis of status green marketing and social responsibility,Objective analysis of development problems and causes of green marketing and corporate social responsibility,And acts according to the special details to propose the related solution.Overall,this article key research is the green marketing is corporate social responsibility,then will expound the reason for the green marketing is a corporate social responsibility,As well as the significance of enterprise implements the green marketing. Key words :Green Marketing; Social Responsibility; Environmental Protection 目 录 TOC \o 1-3 \h \u HYPERLINK \l _Toc 第一章 绪 论 PAGEREF _Toc \h 1 HYPERLINK \l _Toc 1.1 研究的背景及目的 PAGEREF _Toc \h 1 HYPERLINK