游业在全球产业中迅速成长概论.pdfVIP

E-commerce in Tourism Industry Authors: 謝德威 （Ted ） M9626938 林志宏 （Ken ） M9708322 曹毅莉 （Nely ） M9739975 鄭孟承 （Nash ） M9702458 Class: 1st year of Department of International Trade Course: Electronic Commerce Instructor: Dr. Kun-Huang Huarng Department: Graduate Institute of International Trade Academic Year: Semester 1, 2008-2009 E-commerce in Tourism Industry Abstract Tourism sector has grown rapidly and given major contributions to economic development especially for developing and less-developed countries. As internet penetration is increasing, the use of e-commerce can be an effective tool to promote and open up new opportunities in tourism sector. Through the web, even tourism in remote areas can be accessed worldwide, reveal its potential, and become the source of development. Given the importance of e-commerce in tourism, it is essential that tourism organizations adopt e-commerce as their business strategy. 近年來，旅遊業在全球產業中迅速成長，於 2001 年已將近全球 GDP 之 11% ， 為全球經濟帶來極大的貢獻，尤其對於開發中與未開發國家而言，其影響更為顯 著。現今社會中，隨著網際網路日益盛行，電子商務在旅遊業上之使用已發展成 為一有效的產業宣傳管道，不僅為旅遊業增加行銷推廣通路，更帶來許多不可預 測的新契機。藉由網際網路全球性的運行，地處偏遠抑或未開發之國家也能輕易 地向全球推銷展示其風俗民情，開發其潛能，並以利用電子商務為途徑來提升經 濟發展。電子商務的出現已大大改變原有旅遊產業之架構，並且引領其進入新的 紀元。基於電子商務為旅遊產業所帶來之種種優點與重要性，電子商務之應用對 旅遊產業而言儼然已成為一項不可或缺的商業行銷手法。 Keyword ： e-commerce, websites, tourism, community based tourism, Africa, developing countries, less developed countries 關鍵字：電子商務、網頁、旅遊業、城鄉旅遊業、非洲、發展中國家、低開發 國家 i FCU e-Paper (2008-2009) E-commerce in Tourism Industry Table of Content Chapter 1. Introduction 1 Chapter 2. Summary 3 Chapter 3. Reflection 7 Chapter 4. Conclusion 10