提高江西广告专业等教育质量之策略研究.docVIP

PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT I 提高江西广告专业高等教育质量之策略研究 序 言 江西高校广告教育的起步时间是1995年，经过近20年的发展，已经取得了令人瞩目的成就，开展广告教育的高校数量已经达到了几十所，呈现出一种繁荣景象。但尽管如此，背后存在的问题也不容忽视，集中体现在广告教育的质量水平较低，培养出来的毕业生专业水平不高，难以得到广告业界的看好。在这种状况下，江西高校广告教育所面临的最为紧迫而艰巨的任务，便是通过广告教育改革来提高广告教育的质量。 摘 要 本报告通过调查研究，得出如下结论：江西高校的广告教育，正在从发展速度转向教育质量；江西高校广告教育由于在发展环境上存在“先天不足”，要想实现教育质量的提升，不仅需要高校自身努力，也需要社会和政府的政策和资金扶持；江西高校在人才培养上，需要以自身实际状况和社会需求为导向，对合适自身的培养定位和目标进行确定，走特色化人才培养道路；江西高校广告专业的教师队伍存在较大不足，偏年轻化，普遍缺乏教学经验和实践能力，高校应制定措施、提供条件，改善这一缺陷；江西高校普遍存在实践水平低的问题，成为制约广告教育发展的瓶颈，要改善这一撞款，需要进行开门办学，广泛地和其它高校已经广告经营单位合作，为学生提供更多的实践平台，享受更多实践教学机会。 关键词：江西高校；广告教育；教育质量；策略 Abstract This report through the investigation and study, draws the following conclusion: Advertising Education in Colleges and universities of Jiangxi, are turning to the quality of education in the development speed; higher advertising education in Jiangxi due to in the development environment on existence be congenitally deficient, in order to achieve the improvement of the quality of Education, not only needs the universities own efforts, also needs the society and the governments policy and financial support; colleges and universities in Jiangxi in personnel training, need to own the actual situation and social demand as the guidance, to determine the training orientation and target of the right itself, walk road of training talent specialization; Jiangxi advertisement major in Colleges and universities teachers exist great shortage, partial younger, the general lack of teaching experience and practice ability, universities should provide conditions for formulating measures,, improve this defect; Jiangxi colleges and universities generally exist the problem of low level of practice, has become a bottleneck restricting the development of advertising education, to improve the hit the paragraph, the need for open education, widely and other colleges and universities have an advertising business unit cooperation, provide more practice platform for students to enjoy more op