贝恩2009奢侈品场调研总结报告.pdf

2009年中国奢侈品市场研究 贝恩观点 2009年11月 This information is confidential and was prepared by Bain Company solely for the use of our client; it is not to be relied on by any 3rd party without Bains prior written consent. 议程 • 中国奢侈品市场概况 • 中国奢侈品市场的主要趋势 • 中国奢侈品市场的关键成功因素 SHA 091102 China luxury market study 2009 Press CN_V2 2 This information is confidential and was prepared by Bain Company solely for the use of our client; it is not to be relied on by any 3rd party without Bains prior written consent. 相对亚洲市场的成长，奢侈品销售在成熟市场持续走软 全球奢侈品市场（按区域划分） 同比增长率 同比增长率 08对比07 09预期对比08 €167B 其他地区 5% €153B -2% -8% 亚太地区 13% 6% +7% +2% 15% +9% +10% 日本 12% 12% -3% -10% 美洲 32% 29% -7% -16% 欧洲 38% 38% -1% -8% 2008 2009预期 SHA 091102 China luxury market study 2009 Press CN_V2 3 This information is confidential and was prepared by Bain Company solely for the use of our client; it is not to be relied on by any 3rd party without Bains prior written consent. 中国奢侈品市场短期内增长率将保持适中，主要依靠 皮具和化妆品品类的推动 初步分析 中国奢侈品市场规模，按产品 品类划分(亿美元) 复合年增长率 (08-09F) 86亿美元 ~12% 要点 100% 其它 ~15% •