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* * n,k vbvv * * n,k vbvv * The purpose of the matrix is to organize the evaluation purpose and questions and match what is to be evaluated with appropriate data collection techniques. Although there is no hard and fast rule, a design matrix usually includes the following elements: Although each evaluation question is unique, data collection activities are designed to address more than one question and several activities may address a single question. The matrix incorporates known sources of information and planned sources. As you move from planning to implementation, sources can be expanded a