《Project Developing an ad campaign 》课件高中英语译林版模块四.pptVIP

Unit 1 Advertising;Advertisements are an important part in our daily life ;Public service advertisements;Commercial advertisements;Now watch the two videos, try to tell what kind of the ad is.;If we want to promote something we can carry out an ad campaign!;Passage A How do you build an ad campaign?;Match the main idea of each paragraph;1. What is an ad campaign? 2. What media can you use in an ad campaign? 3. What must you keep in mind when you start a successful advertising campaign?;4. Why do you need to research your audience? 5. What is important when you are planning an ad campaign? ;Passage B Anti-smoking ad campaign;1. What is the subject of this ad campaign? Anti-smoking. (title) 2. Why do they build this ad campaign? Because the problem costs countries a lot of money and causes great damage to the welfare of the people. (L3-4) 3. Who is the target audience for this ad campaign? High-school teenagers. (L7);4. What is the ad campaign aimed to do? To discourage young people from smoking. (L7-8) 5. What is the slogan for this campaign? Smoking kills! (L23);Useful words and expressions; Useful words and expressions A ; Useful words and expressions A ; Useful words and expressions B; Useful words and expressions B;Important sentences;It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. (P18, L4-5) 重要的是，你得确切弄清楚想要告诉受众什么、想让他们做什么。;3. There are lots of different ways to get your message across when you are putting together ad campaign. (P18, L26-27) 当组织一场广告宣传活动时，有许多不同的方式可用来传递信息。;Activities Developing an ad campaign.;*Planning Work in groups before class. (2) Discuss the first two questions of Part B and choose one welfare problem for your ad campaign. Topics: Welcome to Shang Lake Animal protection Ant