论丰田汽车公司核心竞争力.docVIP

PAGE 高等教育自学考试 毕 业 论 文 论丰田汽车公司核心竞争力  中 文 摘 要 随着我国经济的快速发展，汽车产业日益受到国家和社会的重视，市场需求量也逐年增长。然而，随着我国加入世贸组织，国际品牌汽车公司逐步进入我国市场，这将使汽车市场的竞争更为激烈。丰田汽车有限公司是国内自主汽车生产企业之一，目前虽然具有一定的竞争优势，但与国际重型汽车企业相比，不论是资产规模、销售收入、还是销售利润都相距甚远。丰田汽车有限公司要想在当前市场更为成熟、竞争更为激烈的新环境下.片有一席之地，就必须具备自己的核心竟争能力。因此本文在对汽车行业关键成功要素进行分析的基础上，通过丰田汽车有限公司内部资源条件分析，找出公司竞争的优势和劣势，力求为公司的经营决策提供科学的依据。本文根据价值链理论和关键成功因素理论，运用DePhi法对汽车制造行业关键成功因素进行了调查分析，得出了重型汽车制造行业关键成功因素包括市场开拓能力、人力资源管理能力、质量控制能力、产品开发和技术创新能力和总成本控制能力。主要成功因素包括生产规模、信息化水平、生产制造能力、品牌建设能力和营销渠道与网络建设能力。 关键词 成本控制 措施 Abstract Along with our country’s economics fast development ,the height-way construction, Auto industry increasingly by the state and society value, market demand is also increased year by year.However, with Chinas accession to the world trade organization, the international brand automobile company gradually entered the China market, this will make cars more intense competition of the market. Byd auto Co., LTD. Is one of the domestic independent auto production enterprise, at present although has certain competitive advantage, but compared with the international heavy car companies, whether asset scale, sales income, or sales profit ahead. Byd auto Co, LTD to in the current market more mature, more competitive new environment. Piece of have a place, must have their own core competitive ability. Therefore this paper in the automobile industry key success factors on the basis of this analysis, through the byd automobile Co, LTD. Is the internal resources condition analysis, find out the competition advantage and disadvantage, and makes every effort for the management and decision-making of the company to provide the scientific basis. This paper based on the value chain theory and key success factors theory, using the method of DePhi heavy. Keywords： cost control measures  目 录 1绪论……………………………………………………………………………………1 1.1选题依据……………………………………………………………………………………1 1.2文献综述……………………………………………………………………………………1 1.3研究的内容与方法…………………………………………………