Rhetoric and translation means In English Advertisement 英语专业（毕业论文）.docxVIP

Rhetoric and translation means In English Advertisement The ultimate goal of advertising is to sell goods. To achieve this goal, advertising copywriters often use metaphor, personification, pun, rhyme and other figures of speech to enhance the expression of the language effect. Because the differences between English and Chinese, the rhetoric can be used literal translation, free translation, intended to make law for flexible processing. At the same time stressed that this involves not only the English translation of advertising rhetoric linguistics, sociology of knowledge, the translator should also be familiar with the product knowledge, understand the business psychology and marketing strategy, with a rich imagination and artistic inspiration, can make the translation words beautiful, vivid, catchy, to achieve the purpose of selling goods. Key words English ads Rhetoric Translation 1、Introduction： Economic globalization and international commodity markets today, advertising has become the business, enterprise and consumers access to product information, investment and consumption decisions important sources of information strategy. Were in an era of popular ads. Advertising flurry, as the world is full of a camel, take people’s vision, and the response in peoples ears. Advertise from the Latin adverfure, meaning the initial attention and induced, attractive. Later evolved into get attention”, “let people know something. In the international background, the ads have been simple from the past advertised develop into a marketing, communications, linguistics, sociology, psychology, aesthetics and other disciplines closely with the publicity. The ultimate goal of advertising is to sell goods. To achieve this goal, we must increase the use of auditory, visual effects face a variety of means of communication to expand information to enhance the product image. Ads typically written by the title, the text, slogan, trademark, Illustration of five parts, of which thre